Sold A Business, Delayed A Launch, Welcome To The World Of Entrepreneurship
From the inbox: Past editions of my monthly newsletter, The Clarity Report. Subscribe here if you’d like to receive this monthly dose of marketing insights, strategy breakdowns, and bite-sized nuggets to help you get at least 1% better at marketing.
Issue 005 TL;DR
→ Blogging is back, babyyy
→ Three articles worth reading (including lessons from Mamdani’s campaign, changes in email deliverability, and rethinking creative testing for ads)
→ The launch move saving my clients major stress
→ BTS: I sold a business 🥳 but also delayed beta testing at BRDGE 👎
→ The one thing to do now to set up your 2026 strategy for success
The Marketing Insight
“Blogging is back” in 2026, babyyyy—but not exactly how you remember it
If you've spent any time on Threads lately, you've probably seen marketers declaring that blogging is back. And while I never really thought it left, we are entering a different blogging era.
This resurgence is being driven by a few key shifts:
→ The algorithm squeeze. Platforms like Instagram and TikTok are increasingly pay-to-play, and business owners are looking for channels they actually own.
→ The Helpful Content Update. Google’s making it harder to rank lazy, surface-level posts, while rewarding deeper, more original content.
→ AI’s takeover of search. As more people get answers directly from AI (and skip clicking through), marketers are focusing on writing content that stands out and gets cited.
These changes mean having an owned space to share deeper, more human content isn’t just smart—it’s strategic.
So if you've been sleeping on your blog, it might just be the perfect time to dust it off. 💨
The Scroll
Quick-hit insights and must-reads to keep your strategy sharp.
3 Marketing Lessons From Zohran Mamdani’s Campaign
Zohran Mamdani’s mayoral campaign is an absolute masterclass in what happens when branding and marketing are not only intentionally designed but work hand-in-hand. His campaign is proof that in 2026, human connection should be at the forefront of every marketing touchpoint.
Google Postmaster Tools is changing: what businesses need to know
Google just retired its old Postmaster Tools dashboard. The new version focuses on engagement and compliance, so clean lists, low complaint rates, and strong authentication (SPF/DKIM/DMARC) matter more than ever.
Why Meta’s Andromeda update has us completely rethinking creative testing
This has been a HOT topic with my clients lately. Meta’s Andromeda update completely changes how ads are delivered and to stay competitive, you need to simplify campaign structures, prioritize diverse, persona-driven content, and adopt a faster, more flexible creative testing cadence.
What’s Working in Marketing Right Now
Contingency Plans for Launches
If you’ve ever launched before, you know how stressful and chaotic they can be, and the last thing I want my clients and their teams to do during a launch is to scramble and make rash decisions…
Which is why we’ve started building contingency plans into their launch strategies.
This means that instead of panicking mid-launch because results aren’t quite what we expected, they already have a plan in place so they know exactly what levers to pull to get things back on track.
And we’re using their data from previous launches to identify likely “what if” moments and build out pre-approved pivots.
Having these contingency steps mapped ahead of time has helped my clients move faster, make smarter optimizations in real time, and reduce stress across the board.
It allows them to be proactive and calm when adjustments need to be made, not reactionary… And that’s exactly the energy you need during a launch if you ask me.
From My Corner
A little BTS look into my own business(es) right now:
For the first time in my 17+ years as an entrepreneur, I’ve officially sold a business! Bright Beta Co. is now in the hands of the new owner and I can’t wait to watch it thrive under their ownership!
The first iteration of our product at BRDGE is *technically* done and it should be time to start beta testing but if I’m being honest, it’s not exactly where I want it to be (womp womppppp the very common story in platform development 👎). So my business partner and I just did a day-long planning session yesterday to identify what we need to do to get it to where we want before testing and the rest of our 2026 plan! I’m trying to be chill and not rush the process but OMG I WANT TO GET THIS THING OUT INTO THE WORLD SO BAD!
Price increase for 2026. This year I have grown so much in my leadership, skills, and the results I help my clients achieve… and my prices 10000% do not reflect the value I bring to each engagement so they’re getting a pretty significant bump on January 1! (If you’ve been wanting to work together, reach out to secure current pricing!)
Inbox SOS
Q: What’s the best thing we can do to set up our marketing for 2026 in the next month?
A: 100% a strategic audit of your marketing and your current market. Before setting goals, planning campaigns, or mapping out a calendar, you need to zoom out and ask yourself:
→ What’s actually worked in 2025? (Make sure to cross-reference your data so you have a complete picture. Example: Just because you got the most leads from X source, doesn’t mean it also drove the most revenue.)
→ How are your competitors showing up—and are you starting to fall behind in messaging, offers, or visibility?
→ Have your buyers shifted? Dig into your target audience’s behavior, needs, and decision-making journey to see if it’s time to realign your messaging or strategy.
Because if you haven’t noticed… Things are shifting pretty rapidly and if you can be proactive in identifying how those shifts are affecting your business, you’ll be solid for 2026—especially if you’re planning to raise your rates, shift your offers, or target a new audience in 2026.
My Marketing Gap Finder GPT can help you do just this quickly and a fraction of the cost of a custom marketing audit.
Need help figuring out what’s actually working in your marketing? That’s my thing. 👉 Book a Strategy Session or Explore Other Ways to Work Together
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