Fractional CMO Services for Small Businesses

Fractional CMO for Small Businesses

Bridging the gap between your big vision and the strategic marketing moves needed to bring it to life

Explore the CMO Partnership
Results-Focused Fractional CMO for small businesses

Let me take a wild guess…

✓ You have a million ideas but no clear path for which ones will actually move the needle.

✓ You kinda-sorta know what’s worked so far… but you can’t attribute it with confidence.

✓ You’re doing all the marketing planning and reviewing for your team — yet nothing ever feels organized, cohesive, or truly strategic.

✓ Something isn’t working, and you don’t have the time (or desire) to figure out what it is.

✓ You’re constantly reviewing, fixing, editing, and re-thinking everything your team creates.

That’s because you’re the freaking CEO and you should be focusing on the tasks only you can do, not your marketing.

That’s where I come in as your Fractional CMO.

Bringing the clarity, structure, and strategic direction you're craving.

I step in as your right-hand woman and marketing brain to bring a strategic eye and over 15 years of experience that will help you feel more in control of your business. We’ll work side-by-side to lead you and your team to even more success using data-backed strategies, research, and proven marketing principles.

My responsibility is to hold your bigger vision and goals and continuously find ways to help get you there through strategic marketing.

Fractional CMO for Small Businesses, Mallory Musante

And the results speak for themselves

In 2025, my clients saw an average ROI of 5.4x.

$195.4K
revenue increase in 2025

$19.6K
in a 1 week summit presale

Grew their group membership by
214%

THE CMO PARTNERSHIP

6 months of tailored strategic support:

Comprehensive Optimization Assessment
A deep-dive into your marketing ecosystem to identify gaps, opportunities, and quick wins.

2 CEO Strategy Calls per Month
Big-picture strategy, decision-making, campaign planning, performance reviews — all in one place.

Slack Support Between Calls
Ongoing access for strategy questions, direction, and feedback.

Review of All Marketing Assets Before Execution
Messaging, funnels, launches, campaigns — everything gets a strategic filter.

Team Alignment + Leadership
I help coordinate your marketing and cross-functional teams so everyone is rowing in the same direction.

Monthly Performance Reviews + Optimization Plans
You’ll know exactly what’s working, what’s not, and what we’re adjusting next.

Starting At $4,000/month

Request a Discovery Call
Mallory Musante, Fractional CMO for Small Businesses & Service Providers

Hey there! I'm Mallory.

YOUR NEW FRACTIONAL CMO

I’ve started eight businesses of my own.
I’ve helped over 250 small business owners grow and scale.
And I’ve spent over 15 years building, analyzing, and optimizing marketing ecosystems.

You name it, I’ve likely done it — and now my superpower is using that experience to help you get really freaking strategic with your marketing.

My intention is simple: Increase your mental capacity while also increasing your revenue.

I bring clarity, direction, fresh opportunities, and clean, research-backed strategy to the table while helping your team execute smarter.

Because at some point, you do not need to be the one holding the entire marketing department in your head anymore.

34%
conversion from top-of-funnel ad

2.25%
decrease in membership churn

$119K
Q1 revenue lift from 2024 to 2025

Imagine what it would be like having a fractional CMO in your corner who…

✓ Spots issues before you feel the impact — and gives you the fix on the spot

✓ Turns your ideas into simple, actionable plans your team can actually execute

✓ Ensures every piece of marketing is aligned, intentional, and tied directly to revenue

✓ Identifies new opportunities for growth you never would’ve seen from the inside

✓ Stays ahead of industry trends and brings strategies that keep you competitive

✓ Becomes the marketing brain you rely on — so you don’t have to hold it all anymore

Because when your marketing finally has direction, leadership, and a plan, everything else in your business gets lighter.

If you're ready to get out of the weeds and into a season of clarity, momentum, and strategic growth, this is where we do it together.

+ 6 months of tailored strategic support
+ Comprehensive optimization assessment
+ 2 CEO strategy calls/month
+ Slack support between calls
+ Strategic review of every marketing asset
+ Team coordination + leadership
+ Monthly performance reviews with optimization plans

Starting at $4,000/month

Fractional CMO supporting small businesses
Fractional CMO for Small Business Results
Request a Discovery Call

  • “My conversion rate has increased to close to 90%!

    Mallory helped me see the holes in my business and develop a long-term plan for continued growth. In the few months we worked together my business transformed from a small word-of-mouth physical therapy practice to having multiple referral sources and weekly contacts from clients finding me online. I had an online presence for > 1 year before working with Mallory and never had a client say they found me online. I definitely plan to be a return client as my business changes and grows!”

    -Rachel, Physical Therapist

  • “Having hindsight, I can see how much money I was leaving on the table.

    Not only did I get the specific help I was looking for in outlining my target audience, messaging and email newsletter, but I also feel like I have a clear path forward for my business. I was able to find clarity around who I serve and how I serve them. I have more confidence on my sales calls, everything feels like it's coming together, I'm now ready to figure out my passive offers which I hadn't even been thinking about before, and I can already feel things shifting so that I'll be better positioned to serve my target audience.”

    -Christina, Web Developer and Strategist

  • “Working with her is definitely a worthwhile investment to propel your business forward!

    I was just beginning a business & website rebrand at the beginning of our time together, and it was so helpful for her to work directly with both me and my website designer for the duration of the rebrand. She provided suggestions around increasing my prices, and created the framework for a price increase marketing strategy to announce the change and convey value. She equipped me with the knowledge & resources I need to carry things forward on my own for all aspects of marketing in a consistent way. I know I'll reach out to her again when I have more marketing questions and/or need more help.”

    -Kelly, Photographer

  • “Worth every penny.

    I cannot believe how long I tried to implement these changes on my own to no avail and how quickly Mallory brought me solutions, support and accountability.”

    -Mary, The Ambitious Acorn

  • “This has been the most helpful investment of my career! If anyone is on the fence, sign up!

    Working with Mallory is always a delight. Sometimes you need to talk it out with an expert who knows what questions to ask, Mallory is that and more.”

    -Danae, Aspiring Co.