Fractional CMO and Marketing Consultant, Mallory Musante

Hey there! I'm Mallory.

business advisor for small businesses & Startups

I don’t just bring marketing expertise.
I bring a founder’s perspective.

Because I am one. Eight times over.

I’ve built businesses from the ground up, scaled them, sold one, raised capital, navigated partnerships, and led teams through growth, change, and uncertainty. I know what it’s like to make decisions that affect payroll, cash flow, capacity, and the future of the business — not just the next campaign.

That experience 100% influences how I show up for you as a fellow founder.

I don’t recommend strategies just because they sound nice or it’s what everyone else is doing at your stage of business. Everything is evaluated against your goals, your resources, your team, and the life you’re building. If it doesn’t make sense for the business as a whole, it’s not the right move.

Simply put: If I wouldn’t do it for my own company, I won’t recommend it for yours.

I’ve helped over 250 businesses grow and scale, with outcomes like:

3x their investment and increased membership by 167%

Graph showing increase in Fractional CMO client's membership

Added 102 new members to their membership in a week and a half

Rocketing showing increase in Fractional CMO client's membership

Top of funnel strategy with a 34% conversion rate

Graphic showing percentage increase in Fractional CMO client's conversion rate
Ethical business owner in white shirt

As someone who values working with others with shared values, let me be upfront with mine. 

✓ Integrity: Everything I do in my business and for your business is grounded in doing what’s right, not just what’s easy. I treat you and your business with care, respect, and the utmost responsibility.

✓ Equity + Humanity: At the core of everything I do is a fundamental belief that human rights are basic rights. I believe in using business as a force for good and that means uplifting marginalized voices, creating inclusive strategies, and partnering with brands that care about people and the planet.

✓ Transparency: I don’t believe in gatekeeping or jargon-filled fluff. I’ll always keep you in the loop, share what I know, and give it to you straight—even when it’s not the popular opinion.

Ethical fractional CMO client