7 Productivity Hacks For Creative Entrepreneurs

7 productivity hacks for creatives | Mallory Musante

As someone that has 2 brands (well, 3 if you separate out my Affirmation Deck as well!), it can be tricky to make sure nothing falls through the cracks and everything that needs to get done, gets done in a timely manner.

Luckily, I do have a business partner for Bright Beta Co. which is nice to split up and/or outsource some of that work when needed to her but other than that, I don’t have any consistent help (not yet at least!). Because of this, I’ve needed to be extremely efficient and productive so I’m not working 24/7 and can take time to enjoy life too. In fact, I often take Monday and Friday afternoons completely off and still manage to get everything done.

For me productivity isn’t about doing more, it’s about getting done what needs to get done in an efficient manner so I can actually work less. This gives me more freedom in my business and life while growing my brands intentionally, which is my ultimate goal!

Here are my favorite productivity hacks that I’ve learned, tested, and now use as a multipreneur:

Batching + Time Blocking

A lot of people will usually talk about batching and time blocking separately but for me, these go hand-in-hand. I set aside a certain amount of time for specific tasks (time blocking) and will do similar tasks at the same time (batching). For example, if I need to record Reels, I’ll set aside 2 hours and record as many as I can for both myself and Bright Beta. Another example is I do all my client content work on Tuesday mornings and give myself until 1:30pm to complete this task.

This allows me to get into a flow with the tasks at hand so I can bang out as much work as possible but it also sets a time limit so I don’t waste time on just one task if I have others to get to.

Prioritize + Plan the Night Before

I find planning my day the night before allows me to jump right into work the next day because I know the top priorities of the day. If I didn’t do it the night before, I’d have to do it in the morning and for me, that’s a waste of my time because my mornings are my most productive time of day. Because of this, I want to be able to get right to work.

I’ll use my No Limits Planner to stay organized by adding any calls I have for the day to the top of my days (I also use Google Calendar for these appointments but I like to also have it down in my planner too) and then will put the tasks that need to get done in order of priority. That way I can simply move down my list and cross each task off when done.

I know a lot of people would prefer a digital system which works too! The main point here is making sure you have a system that works for you so you can create a plan and prioritize your day so there’s not guessing on what needs to get done.

Focus Music

Sometimes I like to work on tasks that require deep focus in silence but most of the time I like to have some background noise on while I work… But the TV and my regular Lizzo/Missy Elliott mix is way too distracting so I’ve discovered focus music!

Yep, there’s actually music that plays at a specific frequency to improve your focus and concentration! So when I know I have to get shit done and it’d going to require some deep focus, I’ll pop on Brain.fm and play their deep focus music to get me in flow.

You can find concentration or focus music on YouTube but I prefer Brain.fm because they take a science-first approach and work with academic institutions to run experiments to look at the effects their technology has on the brain. Legit their music elicits a strong neural phase locking affect which means their music actually steers you into the desired mental state you want. Science FTW!

Automate + Set Reminders

This is another activity I batch but I will automate as much as I possibly can. This could include scheduling social media posts and emails, automating email marketing sequences, onboarding systems, and more. The more you can automate, the more that’s offloaded from your mind so you can focus even more on the biggest tasks at hand that can’t be automated.

But if you still have smaller tasks that must be done or remembered that can’t be automated, setting a reminder on your phone is a great way to also offload these tasks mentally. This reminder will go off at the specific time so you can do the task and if you don’t do it right away and mark it done, the reminder will stay on your phone until you do it (because we all need that accountability from time to time).

Managing Your Energy

Understanding which tasks energize me and which don’t, how my own brain works, and my productivity timeframe has allows me to be even more productive throughout the day and week.

For example, I hate having small tasks like responding to emails on my list because my mind is working overtime to remember I have to answer that email or do that minor thing while I’m trying to focus on major tasks which means I’m not as focused as I can be... so I will answer any emails that need to be answered first thing in the morning so I can then focus on getting shit done.

I’ll also try not to take calls in the morning, if possible, so I can get into that flow state and I won’t schedule more than 3 calls per day or 5 per week. I know that this is really my max level and if I take on more calls I have trouble switching back to work tasks before and after these calls.

Know Your Work Cadence

Knowing that mornings (until about 1pm) are my most productive time of the day allows me to prioritize my workload better. I like to get quick easy tasks off my list first thing so I can then focus on the bigger tasks until about 1pm. Then in the afternoon, I’ll take calls and/or work on other tasks that need to get done but might not necessarily require such deep focus.

If you don’t know your most productive time of day, simply spend time observing when you feel like you really got a lot done and what your work environment was like while in that flow. This should help you start to narrow down your own work cadence (and/or eliminate distractions).

Shut Down

At the end of the day, I do my absolute best to shut down. I know from experience that if I keep pushing past 6pm during busy seasons that I’m going to kill my productivity and creativity for the next day. Shutting my brain off as much as I can helps set me up for success.

If you have a genius productivity hack or you want to elaborate on any of my points, leave a comment!

*Please note, this post contains affiliate links, which means I receive a small commission if you sign-up for one of these services at no additional cost to you.

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