Delena Social Media Case Study

Overview:

Created and executed a social media launch strategy over 5 months to introduce Delena brand and support consumer launch.

• Developed launch strategy for social media on social media to introduce brand to consumers and drive awareness for the brand

• Developed consistent social media content categories focused on driving key messaging and different features of travel jewelry case

• Provided thoughtful brand styling and custom graphic creation to match aesthetic of brand and introduce products to consumers

• Oversaw community management and social networking efforts

Key campaign wins:

• Social media campaign resulted in over 4k+ website pageviews

• 48% of website referral traffic resulted from social media efforts

• Campaign increased Instagram followers by 135%

• Campaign increased monthly impressions up to rate of 17.2k+ impressions/month

• Campaign increased reach up to rate of 8.5k accounts/month

• Campaign increased monthly rate of profile views up to 344/month