Eaton Hemp Social Media Case Study

Overview:

The 3-month social media and influencer marketing strategy for Eaton Hemp focused on the following:

• Developed launch strategy for social media on Instagram to introduce brand to consumers and drive awareness for the brand

• Developed consistent social media content categories focused on driving key messaging and presenting brand as a thought leader in the hemp seed industry

• Provided thoughtful brand styling to match aesthetic of brand and introduce products to consumers

• Developed strategic content focused on the benefits of ingredients, brand story and history of hemp in the United States

• Launched influencer marketing campaign focused on influencers in the food, fitness, health and wellness industries

• Oversaw community management and social networking efforts

• Integrated user-generated and influencer-generated content into social media efforts (when available)

Key campaign wins:

• Secured 32 partnerships with targeted macro and micro-influencers with a collective audience of 490k+ followers

• Highlighted partnerships for the brand included @spinach4breakfast, @grilledcheesesocial, @Couple_of_foodies, @jeannine_morris, @mariselmsalazar, and @fitfabstef

• Increased Instagram followers by 30% during launch campaign