Pixsweet Social Media Case Study

Overview:

Created and executed a social media strategy over the course of 1 year to increase awareness of the Pixsweet brand and their products. The campaign focused on driving awareness within the Los Angeles area through strategic content, social networking, and social media marketing.

• Built social media strategy with strategic campaigns to increase awareness and engage audience

• Developed consistent social media content and posting schedule focused on driving key Pixsweet messaging

• Planned and coordinated Instagram feed cohesion using event photos

• Actively monitored social media accounts for brand engagement, conversation, and mentions around Pixsweet as well as hashtags for events the brand participated in

• Developed and managed influencer marketing strategy to introduce Pixsweet to top social media influencers hosting events to further brand awareness with other influencers and larger brands

• Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos of pops and reposting their content on Pixsweet’s account

Key campaign wins:

• Increased Instagram followers by 157% adding 1k+ new followers

• Increased weekly Instagram impressions by 300% to an average of 2.5k impressions per week

• Increased weekly Instagram profile views by 245% to 250 views per week

• 4 influencer mentions confirmed during 1-month traditional campaign

  • Circus of Cakes (15.8k followers)

  • XoDayDreamers (33.6k followers)

  • Unforgettable Treats (72.9k followers)

  • Fatties Feed (41.3k followers)

• Secured 2 influencers hosting events with larger brands to increase brand awareness

  • Rachel Pitzel (381k followers)

  • Celine Linarte (51.1k followers)

• Assisted with leveraging Perez Hilton (157k followers) mention of brand from Instagram Stories