How a Grant Consultancy Scaled Using Workshops

PROJECT OVERVIEW:

A grant consultancy that had grown through reputation and word-of-mouth came to me looking to take their business to the next level. They’d reached the ceiling of what scrappy tactics could accomplish and needed a structured marketing strategy to expand their reach.

the challenge

• Growth had plateaued after several years of organic success

• No clear differentiation against larger, more established competitors

• Needed to generate consistent visibility and credibility with the right audiences

my approach

I designed a marketing ecosystem centered around workshops as their core strategy.

• Strategic Workshops: Developed an outreach plan targeting associations, nonprofits, and organizations to host educational sessions that then lead into a sales pipeline.

• Thought Leadership: Repurposed workshop content into ongoing LinkedIn posts on both the founder’s and company’s pages.

• Content Flywheel: Used workshops as the anchor, with every other marketing effort (emails, social, partnerships) reinforcing the strategy.

• Scalable System: Built a repeatable playbook for workshop outreach and content repurposing, reducing ad-hoc execution.

the results

• Consistent visibility in front of high-value audiences

• Elevated credibility as a thought leader within the industry

• Demand increased so rapidly that the consultancy hired 2 new full-time employees to handle the additional client work