Boosting Conference ROI for a Home Healthcare Provider
PROJECT OVERVIEW:
A home healthcare provider relied heavily on conferences as their main lead driver. They wanted to strengthen their impact at conferences, expand into new service areas, and improve how they nurtured both new and existing leads.
the challenge
Overreliance on conferences with no supporting ecosystem
Needed clear messaging to introduce new service areas
Missed opportunities in post-conference nurturing and ongoing communication with current clients
my approach
We built a comprehensive strategy to maximize conference ROI and expand reach:
Messaging Framework: Clarified positioning for new service areas and aligned it with their existing brand.
Conference Ecosystem: Expanded beyond the booth with retargeting and geofencing ads, plus a coordinated LinkedIn content strategy before, during, and after events.
Email Marketing Strategy:
Post-conference nurture sequences for new leads
Ongoing email campaigns for existing clients to strengthen retention and expand services
Systems & Playbooks: Created repeatable processes for conference follow-up and campaign execution.
the results
Increased visibility before, during, and after conferences
Stronger follow-up and lead nurturing → warmer conversations post-event
More consistent engagement with existing clients, strengthening retention and cross-sell opportunities