Dental Office Social Media Case Study
Overview:
Prior to reaching out for help with their social media strategy, Smile Studio hadn’t been very consistent in their social media marketing efforts. They have 2 offices and separate accounts for each. Their Henderson, NC office is doing great but they wanted to focus on the social media strategy for their newer office in Raleigh, NC to drive interest and appointment.
With this in mind, I created and executed a social media strategy over the course of 6 months to increase awareness and drive new patients to schedule appointments. Efforts were focused on developing strategic content and networking efforts.
Created a social media strategy focused on increasing awareness and engaging audience
Provided weekly content calendars focused on hitting their key messaging, educating their audience, and driving interest in their services
Introduced a Reels strategy to their account to drive brand awareness and engagement
Researched targeted hashtags to maximize reach of Instagram posts and network with target audience
Coordinated Instagram feed for brand cohesion
Actively monitored Instagram for brand engagement, conversation, and mentions
Implemented an aggressive networking strategy through geotags to connect with potential patients in the area to build brand awareness and relationships
Key campaign wins:
Increased Instagram followers by 110+ followers.
Increased monthly impressions by 420%
Increased monthly accounts reached 427%
Increase monthly profile views by 1176%
Increase content interactions by 1600%
Increase website taps by 200%