Fractional CMO Supporting Small Business Owner

The Advisory

For founders who need support navigating the messy, hard sh*t

Apply for The Advisory
Results-Oriented Fractional CMO to Support Growth

You’re busy thinking through growth, marketing, offers, operations, team decisions, customer behavior, positioning, cash flow, capacity, and what the next version of the business needs to become.

And while you don’t need someone to come in and manage every moving piece, you do need someone who can help you see the full picture…

Especially now that the decisions are bigger, the stakes are higher, and you’re carrying more of the business than ever before.

Fractional CMO for Small Businesses, Mallory Musante

That’s what The Advisory is for.

The Advisory is a high-touch advisory partnership designed to help you make smarter decisions, focus on what actually matters, and move through your next stage of growth with more clarity and ease.

It gives you direct access to strategic guidance from someone who has built 8 businesses, sold one, navigated business partnerships, advised founders, led strategy, analyzed data, refined offers, optimized customer journeys, and helped business owners make better decisions across the full business spectrum.

I bring fresh eyes, perspective, and almost annoying levels of pattern recognition from over 15 years of experience to tell you what I’m seeing, help you sort through the muck, and give you strategic direction rooted in lived experience.

Apply for The Advisory

The Results Speak For Themselves

214%
membership growth

$30K
presale period YoY

45%
ecommerce profit margin

$195.5K
revenue increase in 2025

Mallory Musante, Fractional CMO for Small Businesses & Service Providers

Hey there! I'm Mallory.

Your Strategic Advisor

I’ve started eight businesses and helped more than 250 founders grow and scale across industries and stages of growth. That experience has made me freakishly good at quickly identifying what’s not working, why it’s not working, and where the real opportunities are.

From there, we create a plan that doesn’t just patch revenue leaks. It connects every piece of your business into a cohesive, sustainable system designed to scale.

The Advisory gives you strategic support across the decisions that shape your business.

✓ Business strategy and growth planning
✓ Offer positioning and refinement
✓ Marketing strategy and optimization
✓ Customer journey gaps
✓ Sales and messaging clarity
✓ Operational bottlenecks

✓ Pricing and packaging decisions
✓ Team, contractor, and delegation decisions
✓ Data review and performance insights
✓ Launch, campaign, or initiative planning
✓ Strategic prioritization
✓ Decision support when you’re too close to see clearly

The focus is always the same:
to help you make better decisions about what actually matters.

A private advisory partnership for your next stage of growth

Over six months, you’ll have space to talk through the things that do not fit neatly into a marketing plan, a coaching call, or a generic business framework.

It’s for the messy, expensive, “I’m too close to see this clearly”, “What the hell do I do next?” type of decisions.

Ongoing Strategic Direction

Throughout the partnership, you’ll receive clear recommendations, sharper priorities, and practical next steps your business can actually move on.

2 Advisory Calls per Month

Twice a month, we’ll zoom out, talk through your biggest decisions, challenges, and opportunities, and turn the moving pieces into clear strategic direction.

Async Support Between Calls

You’ll have access to me between calls for strategic questions, gut checks, and decision-making support — because sometimes you need clarity before the next call.

$3,000/month

Availability is intentionally limited to a small number of advisory clients at a time.
Next spots open Aug. 1.

Apply for The Advisory

  • “My conversion rate has increased to close to 90%!

    Mallory helped me see the holes in my business and develop a long-term plan for continued growth. In the few months we worked together my business transformed from a small word-of-mouth physical therapy practice to having multiple referral sources and weekly contacts from clients finding me online. I had an online presence for > 1 year before working with Mallory and never had a client say they found me online. I definitely plan to be a return client as my business changes and grows!”

    -Rachel, Physical Therapist

  • “Having hindsight, I can see how much money I was leaving on the table.

    Not only did I get the specific help I was looking for in outlining my target audience, messaging and email newsletter, but I also feel like I have a clear path forward for my business. I was able to find clarity around who I serve and how I serve them. I have more confidence on my sales calls, everything feels like it's coming together, I'm now ready to figure out my passive offers which I hadn't even been thinking about before, and I can already feel things shifting so that I'll be better positioned to serve my target audience.”

    -Christina, Web Developer and Strategist

  • “Working with her is definitely a worthwhile investment to propel your business forward!

    I was just beginning a business & website rebrand at the beginning of our time together, and it was so helpful for her to work directly with both me and my website designer for the duration of the rebrand. She provided suggestions around increasing my prices, and created the framework for a price increase marketing strategy to announce the change and convey value. She equipped me with the knowledge & resources I need to carry things forward on my own for all aspects of marketing in a consistent way. I know I'll reach out to her again when I have more marketing questions and/or need more help.”

    -Kelly, Photographer

  • “Worth every penny.

    I cannot believe how long I tried to implement these changes on my own to no avail and how quickly Mallory brought me solutions, support and accountability.”

    -Mary, The Ambitious Acorn

  • “This has been the most helpful investment of my career! If anyone is on the fence, sign up!

    Working with Mallory is always a delight. Sometimes you need to talk it out with an expert who knows what questions to ask, Mallory is that and more.”

    -Danae, Aspiring Co.