Fractional CMO For Hire
Where marketing consulting meets coaching
So you take your marketing hat off and focus on what you’re really good at.
The strategies you’ve used have worked… until now.
You’ve seen some success with your marketing but you’re starting to notice there seems to be a disconnect and you have no idea what it is, let alone how to even fix it. That’s because the strategies you use as you grow into different stages of your business often need to be tweaked to help you get to the next level.
So let’s get you some laser-focused strategic support so you can really leverage the absolute goldmine you know you’re sitting on, shall we?
Imagine if instead of spinning your wheels trying to identify what’s working and what’s not and second guessing your every marketing move, you had someone to:
✓ Consistently review your marketing efforts and provide you with solutions before you even notice something’s not working
✓ Take your ideas and create a simplified plan for easy execution
✓ Ensure every single piece of marketing is strategic and aligned with your business goals and objectives
✓ Identify how to create an omnichannel approach that’s actually interconnected to create a marketing ecosystem
✓ Stay up on all the latest marketing trends and news and provide informed strategies for you to implement based on your specific business
That’s where a Fractional CMO comes in.
We become your eyes and ears to ensure all your i’s are dotted and t’s are crossed in the execution of your marketing to keep it all aligned with your bigger business goals.
Because whether you’re doing your marketing yourself or you’ve outsourced some of the pieces, if there’s not someone overseeing the strategy, it’s likely going to be disjointed and ineffective.
The CMO Partnership will bring you the clarity and confidence you need in your marketing.
Over the next 6 months, I’ll step in as your right-hand woman and marketing brain to bring a strategic eye and close to 15 years of experience that will help you feel more in control of your business and lead you to success by connecting the dots of your existing strategy, identifying missed opportunities, supporting you and your team through the execution, and monitoring the results of those changes.
THE CMO PARTNERSHIP
6 months of tailored strategic support based on your own analytics and data
+ Comprehensive optimization assessment
+ 2 strategy calls/month
+ Slack support between calls
+ Monthly recaps of marketing performance including suggested changes to strategy/plan
Starting at $2000/month
Client Results
$3M
in sales over 2.5 years
Grew their group membership by
214%
37%
increase in online course
sales over 4 months
Hey there! I'm Mallory.
YOUR NEW FRACTIONAL CMO
I’ve not only started 7 different businesses during my career but I’ve also helped over 250 small business owners grow and scale their brands by utilizing a variety of marketing strategies.
You name it, I’ve likely done it, and now I’m here to help you get more strategic with your marketing.
Through my almost 15 years of marketing experience, I’ve developed the unique ability to quickly pinpoint exactly what's not working, how to fix it, and identify opportunities for us to leverage.
I truly excel when I have data to analyze and cross reference with each other to get the bigger picture. Then I can drill down into more of the specifics on how to make improvements and new strategies we might want to experiment with, all in a simplified plan.
Marketing is not a set-it and forget-it process.
While everyone’s needs will be slightly different, you can always count on getting the most strategic support for your business.
✓ Audit of your existing marketing assets and strategy to make sure your foundations are solid and can handle an influx of business
✓ Monitoring of all marketing analytics and data to identify what’s working, what’s not, and how we can make adjustments to optimize our efforts
✓ Oversight of the implementation so you and your team never have to question whether your execution is being done properly
A little of what I’ve helped clients with:
✓ Developed sales funnels that made their initial investment back after just one week of turning the funnel on
✓ Developed an user experience strategy for their website as well as on their specific sales pages to increase conversions
✓ Advised on how to create aligned and strategic content using their key messaging, unique value proposition, and target market analysis to attract their dream clients
✓ Assisted with mapping out new offerings and how to effectively launch them
✓ Advised on how to best increase their prices to reach their revenue goals and developed a launch plan for execution
✓ Monitored the performance of their marketing strategy and provided suggestions for adjustments to optimize marketing efforts and increase conversions
✓ Developed top of funnel strategy including an Instagram ad with a 34% conversion rate
✓ Assisted with organizing their product suite for further optimization
And so much more…
The CMO Partnership is right for you if. . .
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You want to spend your time doing what you’re actually good at.
✓
You've hit a plateau in your growth and have no idea how to push past it.
✓
You have a team of doers and want someone to come in and strategically lead them.
You have questions. I have answers.
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While I help with some of the technical setup (like setting up your funnel, for example), you and your team are largely responsible for implementation. I do have a network of professionals I work with though so if you need support in a specific area, I can provide connections.
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I have over 15 years of marketing experience working with a wide variety of clients. However, my primary focus is on service providers but I do have experience working with product-based businesses and brick-and-mortar businesses.
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I know you’re busy and one more call on your calendar might not be ideal for you so most of our communication will happen via email but there will be times I request a call to go over something more in-depth or you can always request a call.
I am here to support you so we will be in regular communication one way or another so I know everything going on in your organization and can advise you properly.
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Let’s chat! I will never tell you that I’m a good fit if I’m not experienced in what you need the most help with. I may have someone in my network that could be a better fit though and I’ll happily connect you with them if so!
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Feel free to email me and I’m happy to answer them for you!
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The CMO Partnership is perfect for more established businesses that already have a marketing strategy (if you don’t, check out my Marketing Intensive instead) but are looking for someone to lead yourself and your team with your marketing strategy to help you kick business up a notch.
I always set up a complimentary discovery call for a vibe check though and to help you determine if this is a good fit. Fill out this form to start the process. No obligation, promise!
THE CMO PARTNERSHIP
6 months of tailored strategic support based on your own analytics and data
+ Comprehensive optimization assessment
+ 2 strategy calls/month
+ Slack support between calls
+ Monthly recaps of marketing performance including suggested changes to strategy/plan
