Strategy Session for Interior Decorator

PROJECT: 60-MINUTE MARKETING SESSION

OVERVIEW:

Michelle came into my world because her email marketing wasn't really doing it for her and she was in the mist of redesigning her entire website so she really wanted to make sure she got it all right. At the recommendation of her copywriter, she booked a strategy session with me so we could get really clear on her ideal client.

You see, Michelle works with bachelors, single parents, a surgeon, and everyone in between. So her and her copywriter's biggest questions was, "How do we write for all of these people to connect with them?"

The answer I found was very simple once we started talking and she was telling me about some of her favorite clients she’s worked with.

They were all ambitious individuals that valued their space but just didn't have the time to dedicate to figuring our their style or how to decorate it.

I see this a lot with clients though. We often categorize our target market by their demographics when in reality they often have a similar thread that ties them all together that's much deeper than their age, gender, or occupation. We just need to figure out what that thread is so we can speak to whatever it is in our messaging. 

During that session (and another one after it), we also refined some of her core messaging pillars, her brand voice, and then streamlined her offers based on what we now knew about her ideal client. 

Michelle has since told me that she feels "so much more confident" about her offers, ideal client, and what she's selling. "You gave me confidence and structure to my marketing."