Fox & Clover Social Media Case Study
Overview:
Created and executed a social media strategy over the course of 3 months to increase awareness and engagement for Fox & Clover and its ecommerce store. Efforts were focused on developing strategic content and networking efforts.
Created a social media strategy focused on increasing awareness and engaging audience
Provided weekly content calendars
Developed 7 content categories focused on highlighting different product categories and focus for brand
Researched targeted hashtags to maximize reach of Instagram posts and network with target audience
Executed social media branding photoshoot to create consistent styled images for Instagram
Designed custom social media graphics to integrate quote graphics into content strategy
Planned and coordinated Instagram feed for brand cohesion
Actively monitored Instagram for brand engagement, conversation, and mentions around Fox & Clover
Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos of products and re-posting UGC content on Fox & Clover’s account
Key campaign wins:
Increased Instagram followers by 300+ followers to over 15.3k+ followers
Increased weekly Instagram impressions from a rate of 1.7k/week to 27k+/week (monthly impression rate of 108k/month). That’s a campaign increase of nearly 26k impressions/week at an increase rate of 2600%.
Increased weekly reach of posts from a rate of 1.1k accounts/week up to a rate of 11.7k+/accounts a week. That’s a campaign increase of 10.6k+ accounts reached/week at an increase rate of 963%.
Increased weekly Instagram profile views from a rate of 200+ profile views/week to nearly 600 profile views/week (monthly rate of 2.4k+ profile views/week). That’s a campaign increase of nearly 400 profile views/week at an increase rate of 960%.
